Alexander Whitaker Bott · Content & Ecom Operator

Organic short-form content for brands and creators — built to sell, not just to travel. I run my own e-commerce brand too, so the method is tested on my own money first.

Alexander Whitaker on a London rooftop at dusk
A.01 — London

01 — Impact

What the content has moved.

Reach is the easy half. These are the numbers across everything I've made — for clients and for my own brand — and what they turned into.

Reach

75M+

views generated across the accounts I've worked on

800K+

followers I generated for my clients

3.5M

combined audience of the client accounts I've managed

+150K

followers for one client in the first two weeks

What it turned into

€64,964

in sales in one month for a client store I managed

€600K+

in combined revenue for clients and my own brand

$100M+

in property sales supported by the content I produced

02 — Clients

The work.

Creators and operators who needed reach that turns into something. Two lines each, then the video — because the video is the argument.

V.01 Lead editing + scripting

Blake Bachert

Led editing and scripting for a top US vlogger, cutting long-form vlogs down into short-form built to travel on the US YouTube market.

23.9M

views

V.02 Editing + social management

Kyle Vieira

Editing and social management for an emerging New York creator — short-form cut for reach, then repeated.

58M

views

V.03 Editing + scripting · Serhant, NYC

Emanuele Fiore

Editing, scripting and social growth strategy for a top Serhant broker in New York — short-form built to put listings in front of buyers.

$40M+

in closed property sales the work supported

V.04 Social lead + scripting · Manhattan

Jonathan Normolle

Built and ran the content strategy from scratch as the first hire on the project. Pacing, scripting and editing helped sell two properties, with over $50M in sales across the rest of the videos — one launch reel alone added 89,859 new followers, part of 120K gained in the first two weeks.

$15M+

in property sales from the two homes these videos supported

V.09 Social management, editing + scripting

Matteo Argieri

Ran the social presence, editing, scripting and sales funnels for one of Italy's leading e-commerce influencers — funnels built to carry his e-commerce brands and info-products, not just the views.

$100K+

in sales in a single month for this client

One of the most-viewed e-commerce videos in Italy.

03 — Client results

What those videos did.

The headline result for each client, and the niches the work runs in.

Blake Bachert

23.9M

views

Kyle Vieira

58M

views

Emanuele Fiore

$40M+

in closed property sales the work supported

Jonathan Normolle

$15M+

in property sales from the two homes these videos supported

Matteo Argieri

$100K+

in sales in a single month for this client

Niches

  • Creator growth

    Short-form for creator accounts

  • NYC real estate

    Property marketing, short and long form

04 — Tested on myself

My own money first.

Before selling content strategy to anyone, I ran it on my own e-commerce brand and my own TikTok Shop affiliate account — health and supplements. Same method, my own risk.

V.05 Ecom UGC

317K

views · 12K likes

Health & supplements niche.

V.06 Ecom UGC

420K

views

Health & supplements niche.

V.07 Affiliate UGC

267K

views

Health & supplements niche — produced in collaboration with affiliate brands.

V.08 Affiliate UGC

505K

views

Health & supplements niche — produced in collaboration with affiliate brands.

AI content — Vita Glo / Kyora AI

Also produced fully AI-generated content for AI-based health brands: directing international editing teams and building videos with ElevenLabs, HeyGen, Higgsfield and Google Flow.

AI-generated content — figures and characters are synthetic.

The receipts

One organic video

2.8M

views on a single organic video

TikTok Shop affiliate dashboard — €1.9K GMV, 87 items sold, €843.95 commissions

TikTok Shop affiliate

€1,900

GMV — 87 items sold

05 — The receipts

What is actually documented.

Every figure below is backed by a screenshot.

views on a single organic video

2,832,415

views on a single organic video

new followers from that one video

3,906

new followers from that one video

TikTok Shop GMV — 87 items sold

€1,900

TikTok Shop GMV — 87 items sold

affiliate commissions earned

€843.95

affiliate commissions earned

B.07 — Contact

Let's build content that sells.

Tell me about the brand or the account, what you've tried, and where it stalls. If it's a fit, I'll show you exactly what I'd run.

Start a project

Book a free call for information